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Consumer Wikipedia.
6 A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business. 7 As all potential voters are also consumers, consumer protection has a clear political significance.
Consumer behaviour Wikipedia.
Consumer behaviour entails all" activities associated with the purchase, use and disposal of goods and services, including the consumer's' emotional, mental and behavioural responses that precede or follow these activities" 6 The term, consumer can refer to individual consumers as well as organisational consumers, and more specifically, an" end user, and not necessarily a purchaser, in the distribution chain of a good or service" 7 Consumer behaviour is concerned with: 8.

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